![]() ![]() How does it make people look to talk about a product or idea? Most people would rather look smart than dumb, rich than poor, and cool than geeky. We share information and stories with people who will find our information relevant and interesting.Ĭontagious explains what makes products, ideas, stories, and news likely to spread from person to person via word of mouth and social influence. Word of mouth recommendations are more objective and candid, so we are more likely to trust and listen to them. ![]() Word of mouth is more effective than traditional advertising for two reasons: While quality, price, and advertising contribute to products and ideas being successful, word of mouth drives 20 to 50 percent of all purchasing decisions. He explains 6 mechanisms that contribute to virality: social currency, triggers, emotion, practical value, public, and stories.īuy this book on Amazon (Highly recommend) Access My Searchable Collection of 100+ Book Notes Key Takeaways In it, Wharton marketing professor Jonah Berger explains what makes certain ideas, products, and stories popular. This book is perfect for anyone who wants to learn more about how to spread ideas, increase brand awareness, or grow their customer base. ![]()
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